See How CEO Rick Roussin Makes Sure Everyone Gets A Second Chance


California Life HD takes us on a trip to Simi Valley, to visit one company that is making sure everyone gets a second chance.

Coast to Coast Computer Products is about much more than just ink and toner products. It’s a company making the most of opportunity. Employees at Coast to Coast Computer Products are thriving on their own terms. CEO Rick Roussin believes his employees should set their own goals. For account manager Lamont Washington that means

Suite up and show up.

Coming to work willing to learn with humility to be taught.
Rick started the company out of his home, cold calling on a single line telephone. After leaving families construction business in Detroit, he successfully learned the computer industry form his previous employer in California. Rick gave himself the chance to live a more satisfying life, and through Coast to Coast he gives his employees the same, a second chance.