Avengers Endgame Surpasses Titanic and Draws More than 40 Million Social Media Engagements

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(Update) “Avengers: Endgame,” released three weeks ago, has already unseated “Titanic” as the second highest grossing film worldwide. The movie has brought in over $2 billion through theatres just in that short amount of time. A New York Times article mentions, “Industry-wide, the continued success of ‘Endgame’ has also helped the box office deficit, which went from down 13.2% last weekend to down 10.9% this weekend.”

Moviegoers, movie critics, and the world are eager to watch “Avengers: Endgame” continue to dominate the box office and see if it surpasses the movie “Avatar” success holding the number one spot.

(Written April 29, 2019) As “Avengers Endgame” opens this week to huge crowds, sold out theaters and plot spoilers all over the Internet and in the press, social media is buzzing with its own brand of chatter.  In fact, there have been more than 9.6 million mentions of Endgame in social media over the past seven days, with 40.5 million engagements (shares, likes retweets), according to international social media analytics firm Talkwalker.

Avengers Endgame

Among the top 10 hashtags is #Don’tSpoilTheEndgame, which checks in at the fourth top hashtag with more than 330,000 mentions, Talkwalker reported. 

Predictably, Marvel Studios is the top brand name associated with Endgame in social media, with 313,000 mentions, but Audi is second with 6,689 mentions, ahead of Coca-Cola (934), McDonald’s (650) and Mastercard (600).  ).  Audi  is prominent thanks to Tony Stark driving an tall-electric E-Tron GT concept car in the newest Avengers film.

Here is a roundup of some of the key data, from Talkwalker.

Avengers Endgame

Data last 7 days 
·9.6 M mentions
·40.5M engagements 

Top 10 hash-tags

  Hash-tags  Mentions 
    1  #AvengersEndgame       3,824,598 
    2  #Endgame         728,192 
    3  #Avengers         367,378 
    4  #DontSpoilTheEndgame         330,823 
    5  #IronMan         130,457 
    6  #Thor         127,795 
    7  #CaptainAmerica         110,856 
    8  #BlackWidow         109,068 
    9  #AvengersEndame         108,881

Top news and stories

·From the end credits to the endgame…(Marvel reveal tweet)  (400.9K likes/shares)
·Happy Endgame Day tweet (380.1K shares/likes)
·A youtube video with the cast singing We didn’t start the fire (311.6K shares/likes)

Official brand names associated with Avengers Endgame

Brand namesMentions
Marvel Studios      313,261 
Audi         6,689 
Coca-Cola            934 
McDonald’s            650 
Mastercard            600 
Geico            139 
Stand Up to Cancer              75 
General Mills              29 
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